- Determine your goal and budget
In order to get it right, have your goals set. Your vision and endgame for the business. The gist is to set the right goal and reasonable budget. Do you want to expand your business or strengthen your local business setup? You may also want to make people aware of your business. And when you have goals set in place, then you need to determine the budget. It should align with your goals. And must also be realistic and pragmatic, according to a digital marketing agency Singapore.
- Online presence on top social media sites
If you have the budget for having an account on all social media and you are aware that your target market is on them, then by all means go for it. But, if you are an SMB and short on staff, then go for the main ones. Begin by analysing your presence online. Check which channels on these social media site has the highest number of engagements? This is the clue you need. Once the choice is made, then seek the possible tools. For more info, visit the website.